Uncomplicated branding & design for your business.
We’re brand strategists, creative thinkers, problem solvers, designers and doers. We immerse ourselves in our clients’ worlds and work with singular focus and determination to solve problems, seize opportunities and continually strive for creative excellence.
Using our process of immersive collaboration, we’ll work with you to define, differentiate and better your brand.
Carolina Rodriguez
Founder & Art Director
Oscar Salinas
Creative Director
OUR SERVICES
Brand Strategy
Brand strategy is the foundation of a strong, successful brand. It’s the blueprint that defines your brand’s purpose, values, positioning and personality, guiding how you connect with your audience. At serif, we work collaboratively to develop clear and purposeful strategies that align with your business goals, ensuring your brand stands out, tells a compelling story and fosters long-lasting relationships with your customers .
Visual Identity
Visual identity is the cohesive visual language that represents your brand across all touchpoints. It encompasses your logo, colour palette, typography, imagery and design elements, working together to create a consistent and memorable impression. A strong visual identity not only sets you apart in the market but also builds trust and connection with your audience.
– Logotype
– Colour Palette
– Typography
– Graphic Devices
– Brand Guidelines
Brand applications & rollout
Brand applications bring your visual identity to life across a variety of touchpoints, ensuring a cohesive and impactful brand presence. From stationary to signage and packaging, we create tangible expressions of your brand that consistently communicate your value and leave a memorable impression. Our meticulous attention to detail ensures every element aligns with your brand’s strategy and enhances its recognition.
– Stationary
– Print Collateral
– Interior and Exterior Signage
– Packaging
Digital experiences
We craft engaging digital experiences that elevate your brand and connect with your audience. By blending strategic insight, innovative design, and seamless functionality, we help your brand stand out and thrive in the digital landscape. From websites to social media assets, we ensure every digital interaction reflects your brand’s personality and drives meaningful engagement.
– Social Media Assets
– 2D Animation
– Website Design
– Website Development
Graphic Design, print media & motion
We create beautifully designed publications and visual assets that effectively communicate your message and engage your audience. From expertly crafted layouts to motion graphics that bring your brand to life, our team ensures every detail reflects your brand’s identity. We also provide general graphic design services, supporting established brands with high-quality creative solutions tailored to their unique needs.
– Brochures
– Manuals
– Catalogues
– Illustration
Stamped and approved
“Working with Serif compliments our business well, as commercial interior designers we collaborate together to provide our clients a holistic design outcome. We love the design outcomes Serif creates! On point every time”.
Joey Corso, Director
Corso Design
“The team at Serif developed our brand according to our needs and has assisted us in promotional and advertising materials and other design work over many years. We highly recommend her for prompt, professional and well-designed work”.
Nicholas Christie, Principal
Light Aircraft Sales
“We’ve partnered with Serif design since 2016, and their expertise has been invaluable. Led by the talented Carolina, their creative vision elevates our client’s identities and impacts their businesses. Beyond exceptional design, they’re friendly, approachable, and a joy to work with. We couldn’t ask for a better design partner”.
Shane Shulman, Director
Fertile Media