Uncomplicated branding & design for  businesses that are ready to level up.
Serif is a Melbourne-based studio led by Carolina Rodriguez and Oscar Salinas. We partner with established small to mid-sized businesses to build brand identities that feel premium, consistent, and commercially sharp, across print, packaging, and digital.
20+ years in communications and design, and a process that keeps things clear from day one.
Carolina Rodriguez
Founder & Art Director
Oscar Salinas
Creative Director
OUR SERVICES
Brand Strategy
Clarity first. We help you sharpen your positioning, messaging, and priorities so every design and marketing decision has a clear reason behind it. You’ll walk away with direction you can actually use, not a document that sits in a folder..
Brand Identity
A cohesive identity that people recognise instantly. We create brand identity systems that feel premium, consistent, and true to who you are, across every touchpoint, from logo to layouts to the finer details that make a brand feel established.
– Logo suite
– Colour
– Typography
– Brand elements
– Brand Guidelines
– Templates
Digital experiences
Websites that look great and work hard. We design digital experiences that are intuitive, considered, and conversion-focused, balancing brand storytelling with clean UX so visitors quickly understand what you do, and take the next step.
– UX sitemap + wireframes
– UI design
– Responsive layouts
– Figma prototypes, design handover
Graphic Design, print media & motion
The things you need to show up consistently, everywhere. From business stationery and brochures to signage, social templates, and motion graphics, we design the assets that bring your brand identity to life in the real world and across digital channels.
– Print collateral
– Signage
– Presentations
– Social templates
– Motion graphics
– Campaign assets
Stamped and approved
“Working with Serif compliments our business well, as commercial interior designers we collaborate together to provide our clients a holistic design outcome. We love the design outcomes Serif creates! On point every time”.
Joey Corso, Director
Corso Design
“The team at Serif developed our brand according to our needs and has assisted us in promotional and advertising materials and other design work over many years. We highly recommend her for prompt, professional and well-designed work”.
Nicholas Christie, Principal
Light Aircraft Sales
“Serif Design brought Demazzi’s vision to life with a brand identity that captures our soul with a modern twist. After nearly 20 years in business, a full rebrand felt daunting, especially after being stuck on direction for four years. In just one session, the Serif team helped us break it all down and articulate exactly who we are. The process was seamless and thoughtful, and the result is a bulletproof identity we’re proud to use for years to come.”.
Taylah Luci, Owner
Demazzi Stone Grill